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Wholeseller Relationships

Webretailer Series

Hi Mandy,

There are a few reasons why wholesalers might be abrasive to marketplace sellers. I would be willing, able and arrogant enough to guess that 90% of all wholesalers’ new prospects are basically saying the same thing: “I want to sell on marketplaces”.

Maybe they are just so fed up with the question, they’ve forgotten mother’s manners and are rude. You can’t count that out these days.

Marketplaces tightens margin and… neck muscles

Wholesalers often still have a stigma around marketplaces, and we can’t really blame them. Marketplaces breed a very high level of competitive aggression as a necessity to sell product.

Wholesalers often still have a stigma around marketplaces, and we can’t really blame them.
If you are buying the same product as 50 other sellers, and are all selling on the same channels (Amazon, eBay, Tesco, Newegg, Fruugo, ManoMano, etc), you are likely all fighting for pennies. The race to the bottom is on, and the seller willing to work the hardest for the smallest salary will win, albeit the victory will be hollow and soul destroying, much like overeating cake after a solid workout at the gym.

I mean… we should work to live, right? Putting on my philosophical feathered hat...Read the full article here!

 

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