Webretailer Series
Hi Sam,
Thank you for writing in to call my bluff.
Product selection is the key difference between a big house and eating canned beans all year.
I should first point out that product selection is in many ways the key difference between a big house and eating canned beans all year. It doesn’t really matter if you’re a reseller or looking to build out your own brands with new manufactured lines. Both business models require a savvy eye for a good product and a calculated gambler’s spirit for what new product brought to market might just be “huge”.
The big success stories on marketplaces are based on either volume or great product. The latter being a combination of calculated risk, likely some back-to-back failures and steep learning curves, but some grit, determination and a good eye for retail too.
If I were the evil genius of the product selection world, Darth Product if you will, my knowledge of the selection force would be so strong I wouldn’t want to share it. I’d rather lightning-electrocute the competition than explain the extension cord following me around from under my 100% cotton Sith robe…Read the full article here!