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May 2017

Amazon Listing Changes

"I have been selling on Amazon for 3 years, mainly cosmetics. I have a few questions about listings and the Buy Box. Lately some of my listings have been suppressed due to not having a photo, but these were usually existing listings which already had photos attached. Should I add a photo? If I’m not winning the Buy Box, would it just help my competitors?

When adding my offer to an existing listing, how important are my own keywords if the listing is already selling strongly? Is there any way at all to promote my listings other than Sponsored Products ads?

Finally, I created a new listing but another seller is now getting the Buy Box. We both have the same feedback rating, but his price is double mine. Why am I not winning the Buy Box? Apparently price is not the issue!"

— Galit L., Israel