If you are selling on eBay, you need regular routines in place to keep your account healthy and profitable.
Metric attention, reporting, tracking and referencing, are all important. Any eBay trader already knows they live and die by their health scores.
But the weekly and monthly routines you need do not end there. Overlapping regular actions on listings, spot checks, competitive reviews, and other exercises, ensure you will keep the account relevant and growing. Without these routines, you likely have revenue locked up in areas just waiting to be extracted.
Just like on eBay, Amazon needs its regular weekly work.
Being a very different channel, the things you need to check, cross check, rework and maintain, are very different.
In fact each industry is different, and Amazon has different requirements and actions depending on what you sell and even where you sell it. But routines are vital to keep a healthy account. You cannot grow every month of every year, but you can grow yearly if you stay on top of key point indicators.
Growing your own website is harder now than it ever was. But you also have hundreds of tools and options that never existed just 5 years ago.
Picking the right tools and focus can be the key element. Often, growing a website is less about value and far more about energy and resource.
Having worked with multi-million pound brands and start-ups alike, we know what to do in the life of a website and company. The trick is not what tools you use, what money you spend, and what energy you allocate. The trick is knowing when to focus on which topic, and when to drop ideas for new ones. Websites are a battle of persistence. Success can be a sprint, but plan for a marathon.
Plan them, build them, run them, adapt them and analyse them.
Be it an eBay Sale, an Amazon sponsored ad campaign, or a website PPC and landing page event, you need to know how to measure success.
All too often, we see sellers try something with limited focus, knowledge and expertise. They fail not on the idea, but on the delivery. It's important to try promotional activity with the right knowledge and mentality. Just because something fails does not mean it's the wrong idea. Perhaps all it needs is a small nuanced change to be successful.
If you are using ChannelAdvisor, Linnworks, Shopping Flux or some other marketplace platform, you will need weekly maintenance.
If you have a website on Magento, Woocommerce, Shopify, Volusion or one of the other big leading platforms, you probably already know dedicated expertise to make updates and fix problems is a necessity.
Marketplaces and the internet are changing. They are in a constant state of digital evolution. Every year, changes big and small are rolled out to adapt to a changing landscape and audience. You need to stay on top of these changes. You need to know how these changes will affect you and alter your operations, so you can adapt and take advantage. Early adoption can sometimes be the break-out event that sets you apart from the competition.